Thanks to our new initiative Unbox Israel, which is made possible by Matana and CIJA, our students receive a box filled with different Israeli goods each month. In November our campuses received a box filled with delicious nut-butters from the Israeli company RUSTYS nut-butters and treats. We were lucky to be able to interview Tal Nimrodi, the founder of RUSTYS. As a one-woman show, she sources, produces, and distributes her products to stores around Israel – read on to find out more about her story!
Hillel Ontario: How did RUSTYS begin? What got you interested in this line of work?
Tal Nimrodi: I used to cycle a lot and I was always looking for something that was both healthy and delicious. That’s how I started making RUSTYS in my kitchen in Tel Aviv.
HO: What is the impact RUSTYS has on the Israeli society?
TN: We use locally sourced nuts to help promote local agriculture and promote the use of good ingredients in everyday food. We are helping people make healthier eating choices and promote fitness, sustainability and health through the different workshops and events we do around Israel.
HO: How many employees do you have? Can you tell us more about your team?
TN: I have 1 full-time employee who is currently studying to be a naturopath. She lives in Beit Yehoshua and is very passionate about eating healthy and using food as medicine. In addition to that, we have a team in the north of Israel producing our products for us.
HO: What is the mission and the vision of RUSTYS?
TN: Our mission is to put nature’s goodness in jars so that all consumers can enjoy and indulge real food. Our vision is to be a strong brand that is associated with creativity, fun, delicious and nutrition choices for every day busy people.
HO: What differentiates you from other nut-butter producers?
TN: We use raw almonds and roasted peanuts from Israel and we stone grind them, combining them with organic flavors from around the world to celebrate natures’ ingredients and their source.
HO: Where do you see RUSTYS in the future?
TN: We are hoping to span out across all of Israel and are hoping to also start selling online in the US and Canada and focusing on our Mediterranean story of local and organic products that are delicious and don’t compromise on taste.
HO: Is there anything else you want to share with us?
TN: We believe in a full-circle system where we use locally sourced ingredients that come from the earth and in turn, we want to give back to that system by providing educational programs. You can check out our website to read more of the story behind our products.
HO: Thanks so much Tal for taking your time to work with us! Please let us know when you expand to Canada, so we can make sure our students know where they can purchase your products.